I WANT TO MAKE THINGS LOOK PRETTY, OK!!!!!!!

Technical Research
Introduction:

With the increasing popularity of user driven content and online social networking, the advent of rich media has developed into a prominent advertising format that can reach and engage with consumers in a newly enhanced experiential fashion.

Aim:

To research and consolidate an in-depth understanding of a variety of innovative advanced digital techniques that are relevant to rich media advertising and interactive design, this will then be developed and demonstrated in a coherent working prototype.

Methods and processes:

-Research and investigation into existing digital interactive based techniques and executions.

-Further develop an understanding of Adobe Flash Actionscript 3.0 and how the users experience can be enhanced with the integration of XML and Papervision 3D.

-Consolidate a comprehensive understanding of Adobe After Effects and the Trapcode plugins (Particular, Form etc...) through various experimentations.

-Investigation into the creation of 3D text using Autodesk 3DS Max and how all these newly acquire techniques can be incorporated into a fluid online experience.

Intended Outcome:

The intended outcome for this project is to consolidate and develop the technical skills produce a media rich interactive web exhibition/ visual design gallery that combines elements of Papervision 3D, Flash Actionscript 3.0, and After Effects in a seamless manner.

Applied to a design Context:

To create a visually dynamic online exhibition that encourages the user to interact and explore the sites 3D capabilities whilst advertising the displayed content.